THROUGH CUSTOMER's EYES

A single review can completely change your mind about making a purchase.  That's the fascinating power of customer feedback.  As...

Brands spend so much time hunting for new customers, but what if the key to serious growth is already right in front of them? Turns out,...

Imagine you're planning a weekend getaway with your old friends. You can't wait to see them again, to catch up on everything that's...

With the rapid digital evolution of the B2B landscape, understanding buyer behavior has never been more crucial. As a B2B, B2C, and D2C...

Ever been touched by a business's ability to make you feel genuinely appreciated? Beyond just the excellence of their offerings, it's...

The rapid advancements in artificial intelligence (AI) and machine learning (ML) are transforming the realms of marketing, customer...

Remember a time when you found yourself frantically searching for a recipe, then separately looking for the ingredients and, after all...

Remember a time when you were so impressed by a service or product that you couldn't help but share the experience with your friends and...

Returning from a trip to Naples, I found myself on an easyJet flight that was delayed by an hour. During peak travel times, one might...