Through Customer's Eyes to deliver beyond customer expectations

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Navigating the Gen Z Paradox: Brand Loyalty vs. Value-Based Shopping

In her insightful piece on Gen Z and brand loyalty, Rebecca Brooks, founder and CEO of Alter Agents, highlights key attributes of this...

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Emojis instead of a value proposition? Well, you can't argue with that logic. I'm sure Gen Z will be thrilled. Next up: Replacing...

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Steve Jobs once said, "People don't know what they want until you show it to them." But Katie Dill a leading figure in consumer tech,...

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Can you recall the first time you grappled with a flat-pack furniture kit? Assembling it might have felt like a Herculean task at first....

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John Goodman, in his article on Customerthink.com, asserts that many companies fall short in gathering and leveraging customer feedback....

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In the realm of customer experience, businesses are extensively investing in strategies to optimize every facet of a customer's...

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Marriott Bonvoy, in a bold move to redefine loyalty programs, is breaking away from the complexity of traditional point systems....

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Between juggling work, family, and sleep, it's a wonder I find any time to obsess over my toothpaste brand. Oh wait, I don't!" It's not...

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Imagine you run a popular online streaming service that offers a vast library of movies and TV shows. You've invested heavily in...