A recent study that analyzed data from over 8,000 clients of a Chinese online women's clothing retailer. The research revealed that virtual fitting rooms could harm the self-esteem of some customers, leading to a decline in sales. Customers with low BMIs bought more when using virtual technologies. On the other hand, those with high BMIs experienced a decline in sales. Participants with high BMIs had decreased self-esteem due to the technology, leading to a negative impact on product assessments.
The study's findings raise some red flags. Retailers must be cautious when introducing virtual fitting rooms, as they could potentially harm the self-esteem of their customers, leading to a decline in sales.
When using virtual technologies, customers with low BMIs bought more.
Those with high BMIs experienced a decline in sales due to decreased self-esteem.
The study suggests that virtual fitting rooms could have a negative impact on product assessments, leading to lower sales. Read more here